With pixels and heart,
I design meaningful, memorable experiences for people.

Hajin Choi • User experience designer • Portland, OR


fuboTV: Live streaming for soccer enthusiasts

Starting from March 2014, I’m working for fuboTV, a web and mobile startup that primarily offers live soccer match streaming and live TV channels. I joined for a freelance project, then continued as a full-time designer as of January this year. I work closely with the cofounder/product manager in defining information architecture, interaction flows, and creating wireframes for desktop and mobile applications. If you'd like to learn more, please contact me at hajin.choi@gmail.com.

BlackLocus: Competitive pricing for online retailers

Professional work done for a startup as a sole designer, wearing various hats including: interaction design, user interface design, visual design, user research, usability analysis

Small bundle of joy bundled in my love for design

A set of personal, self-initiated projects inspired by my 1-year-old: 1) BabyZen, a mobile app that tracks baby’s feeding and sleeping activities, and 2) a website celebrating his first birthday

Past projects from Carnegie Mellon University

Class projects done as a communication design and human-computer interaction major


  • Thorough
  • Detail-oriented
  • Empathetic
  • Collaborative
  • Reliable
  • Optimistic
  • Levelheaded
  • Soft-spoken

Hello, there! My name is Hajin Choi. I'm a user experience designer based in Portland, Oregon.

Originally from Seoul, Korea, I flew over to Pittsburgh back in 2006, hoping to figure out what to do with my life. After 4.5 years of studying communication design and human-computer interaction at Carnegie Mellon University, my answer became clear: to be a designer with heart and respect for people. I believe if you create something with genuine care for people, good things will always come out. And these thoughtful designs can change our lives in a meaningful way. The very reason I'm excited about being part of this industry.

While I'm familiar with all aspects of user experience design—user research, UI design, usability analysis, and you name, what fascinates me most is "making things". I enjoy thinking through the problems (a.k.a. opportunities), sketching out ideas, and putting them into pixels. And repeating the process until it feels right while constantly asking if the solution will make users smile or frown.

Aside from work, I'm a loving wife, and mom of a three-year-old, which I find just as joyful and rewarding as being a designer.

I'm currently available for a full-time opportunity for a UX design position. If interested, please reach me at: hajin.choi@gmail.com

Download my resume (PDF)


  • Wireframing
  • Prototyping
  • Persona
  • Scenarios
  • Documentation
  • Contextual Inquiry
  • Heuristic Evaluation
  • Think-Aloud
  • Affinity Diagramming
  • Data Modeling


  • Pen & Paper (my favorite)
  • Sketch
  • Adobe Photoshop, Illustrator, InDesign,
  • After Effects, Flash
  • HTML, CSS, jQuery
  • Invision, Balsamiq
  • + would be excited to learn
    anything new as necessary